I have a nice Website. Why do I need to advertise?

There are 36 million websites out there, as of last week. It is like an enormous telephone book. You can be in the telephone book but so are a lot of other people and they all want to be the one you call.

Most of us have read the articles on Search Engine Optimization and are perhaps doing a Pay-for-Click program to get your website noticed, but don't ignore traditional marketing. It may be the way to get your website known.

Everything you give to people should have your website on it - and what you are selling. Or information about your organization.

• Business cards
• Postcards or flyers telling about your business
• Advertisements in magazines (even in the telephone book)

Then people go to your website. Each time they click, Google pays attention. The more people that click, the higher up on their Page Rank your website will go. You don't want to be on page 67 of Google in your category.

When your customers do get to your website they find there is MORE information for them or they can buy products. Maybe it is just plain interesting. They mark it as a Favorite on their website and come back.

Now you have an audience.